THE SOLO EDIT™
How to Stay Relevant All Year: 3 Easy Marketing Shifts for Estheticians
If you’ve been working hard to grow your business—posting beautiful content, running promos, sending emails—and it still feels like something just isn’t clicking, it might not be your pricing, your...
Bridal Facial Season
Bridal season doesn’t get nearly enough love in our industry, if you ask me. It’s an entire season dedicated to a very specific type of client, which actually makes marketing...
3 Body Protocols For Summer
Summer is nearly here! Here are three body protocols designed to address common body skin concerns. Each one is customizable + treatment-room tested.
KrX's Newest Launches
We’re thrilled to announce that KRX has several new launches. We’re continually inspired by KRX’s commitment to science-backed innovation and their deep understanding of what estheticians need in the treatment...
Client Love Languages: Why Adaptability + Emotional Intelligence Matter
Our work is deeply relational. We don’t just work with skin—we work with people. And people bring emotions, expectations, and energy into every treatment. That’s why understanding our client’s love...
How We Can Talk About Diet Without Overstepping
As estheticians, our focus is skin—but we also know that what shows up externally is often connected to what’s happening internally. While we aren’t licensed to give dietary advice, we...
There’s No Such Thing as a Basic Facial
The phrase “basic facial” gets used a lot—but the truth is, there’s really no such thing. Skin is a living, breathing organ that changes constantly—sometimes even overnight. What worked two...
20 Little Luxuries For Estheticians: Business, Treatment Room + Life
Because building a beautiful business starts with how you care for yourself, too. As estheticians, we pour a lot of ourselves into our clients—our time, our presence and our hands,...
