Building Your Brand Identity: Tips for Creating a Memorable Brand for Estheticians

Becoming a solo esthetician takes us from esthetician to entrepreneur. An important component to creating a successful esthetics business is building a strong brand identity.  This means various elements like our mission,...

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Flora Facial aka The Probtiotic Infusion Facial

KrX's new Probiotic line has me inspired, and I wanted to share this mid-summer facial idea: The Flora Facial, a probiotic infusion treatment. 

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V-Tox: Benefits + Our Most FAQ

The term "V-lift" refers to a popular facial contouring trend in Korean beauty and skincare. It is designed to create a more slim and defined V-shaped face, which is considered youthful....

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Spicules vs Microneedling

In the quest for achieving healthy and youthful skin, various skincare treatments have emerged. Two popular techniques that have gained attention in recent years are spicules and micro-needling. While both...

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Glacial Glow: KrX's CryoFacial Mask

KrX's Cryofacial Icy Mask is an innovative, water-activated treatment mask. When mixed with cold water, this highly nutritive powder blend transforms into an icy mixture.    The ingredients are designed...

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KRX LaZer Peel: Unveiling the Magic of Hexylresorcinol

In the world of skincare, new ingredients are constantly being discovered and utilized to address various skin concerns. One such ingredient that has gained attention for its effectiveness is hexylresorcinol....

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Fire + Ice Facial ... Korean Style!

The Fire and Ice facial is a popular skincare treatment that combines two contrasting steps to rejuvenate the skin. It typically involves the application of two different masks, one with...

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How To Market Yourself As A Korean Skincare Specialist

I get asked all the time....how do I market myself and draw in clients as an esthetician who specializes in Korean skincare?  I think what it comes down to is...

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