THE SOLO EDIT™
A Fresh Start for the Skin: Meet Dermathod's Clearance C4 Mask
Designed around the principles of circulation, oxygenation, and multi-pathway brightening, the C4 Mask doesn’t treat one concern—it treats the entire environment of the skin. It wakes up tired cells, refines...
The Truth About Plant-Derived Exosomes
Exosomes are tiny lipid-based vesicles that cells naturally release to communicate with one another. They carry signaling molecules like peptides, growth factors, RNA, antioxidants and proteins. Human cells release them. Animal...
Business Concepts Every Esthetician Should Know
Running an esthetics business requires more than skill in the treatment room. It asks you to understand the business of skin — how clients behave, where revenue really comes from,...
Before the Algorithm Existed
Esthetics existed long before the algorithm — and it thrived. There was a time, not even that long ago, when our businesses were built through human connection. Your reputation lived...
Selling More Retail: Why It’s an Extension of the Service
Retail is one of the most overlooked parts of an esthetics business. It often gets treated like a bonus, an optional suggestion, or something you tiptoe around because you don’t...
The Unlearning Series: Letting Go to Grow as an Esthetician
Growth doesn’t always begin with adding more: services, products, or hours in the treatment room. Often, growth begins with subtraction. It begins with releasing old beliefs that no longer support...
A Minimalist Reset for Estheticians: January Micro-Challenges
Are you like me, and easily gets overwhelmed by all the things that need to get done? I created this 31 day mini to-do to break things down to make...
The 10 Biggest Business Mistakes I’ve Made (So You Don’t Have To)
No one starts a business with a manual in hand, or if they do, I've never seen one. We learn as we go — sometimes gracefully, sometimes through moments we'd...
