THE SOLO EDIT™
Before the Algorithm Existed
Esthetics existed long before the algorithm — and it thrived. There was a time, not even that long ago, when our businesses were built through human connection. Your reputation lived...
Selling More Retail: Why It’s an Extension of the Service
Retail is one of the most overlooked parts of an esthetics business. It often gets treated like a bonus, an optional suggestion, or something you tiptoe around because you don’t...
The Unlearning Series: Letting Go to Grow as an Esthetician
Growth doesn’t always begin with adding more: services, products, or hours in the treatment room. Often, growth begins with subtraction. It begins with releasing old beliefs that no longer support...
A Minimalist Reset for Estheticians: January Micro-Challenges
Are you like me, and easily gets overwhelmed by all the things that need to get done? I created this 31 day mini to-do to break things down to make...
The 10 Biggest Business Mistakes I’ve Made (So You Don’t Have To)
No one starts a business with a manual in hand, or if they do, I've never seen one. We learn as we go — sometimes gracefully, sometimes through moments we'd...
Inclusivity in the Treatment Room: Why It Matters More Than Ever
We work in one of the most intimate spaces a person can enter. The treatment room isn’t just where skincare happens — it’s where trust is built, and where clients...
The Ultimate Esthetician’s Moisturizer Selection Guide
Choosing the right moisturizer is one of the most important decisions you make in treatment planning. It affects healing, barrier stability, pigmentation management, and long-term outcomes. To support you as...
What 2026 Means for Estheticians
Each year we post about upcoming trends in both business and in skincare. This year is no exception. Here are five major trends we’re watching, how they apply to our...
